You’re moving too slowly

When I get back to the office I have a meeting planned to check what we've achieved as a company in the last eight hours.

Also, if you decide to wait for six months before contacting me then you'd better be prepared to talk about a completely different product, because my business will have moved on by then.

A couple of comments voiced during this morning's agtech and big data debate, which highlighted the divide which has existed in the past between start-up innovators and the big business community and maybe still lingers is some areas today.

Led by Adam Anders, managing partner of the specialist agtech fund, Anterra Capital, the session featured the exploits of start-ups Agriconomie, Connecterra and LIVIN farms. All definitely worth a second look when you get a moment.

There's no doubt though that food and agriculture is still playing catch-up in terms of the global tech revolution and is, as a result, suffering from a shortage of experienced entrepreneurs.

There has also been something of a disconnect between tech innovators and agriculture which slowed the advance of agtech, especially during its early days.

For some it's a question of being 'too techy for ag' while for others it's a matter of being 'too ag for techy' explained Paolin Pascot, co-founder & CEO of Agriconomie.com in response to being asked about how he'd sourced the right tech talent to develop his online farm supplies marketplace.

"It's good now, but it certainly took time to put together the sort of team we wanted," he said.

It's also important to face reality. Farming moves a bit slower than other industries for the obvious reasons that some crops are only harvested once a year and there's no way you can rush a cow through its production cycle.

"Agriculture is simply different to other VC categories," agreed Anders. "There's nothing wrong with that, but we do need to develop a different tech model to accommodate farming's slower pace if we're to make the progress we're all seeking to achieve."

That applies to both sides. Those who check their progress every eight hours have to discover how this fits into an industry governed by annual cropping patterns and three-year beef production cycles. Agriculture, at the same time, could probably do with a dose of eight-hour urgency.

All ideas welcome to @CJLey